This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.

Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking.

Open Innovation: New Product Development Essentials z PDMA to kompleksowy przewodnik po teorii i praktyce metody Open Innovation. Napisana przez ekspertów ze Stowarzyszenia PDMA, książka zawiera zbiór narzędzi Open Innovation w łatwym do przyswojenia i praktycznym formacie.

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process―from idea generation to launch to the end of the product life cycle.

This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination.

This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.

Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking.

Open Innovation: New Product Development Essentials z PDMA to kompleksowy przewodnik po teorii i praktyce metody Open Innovation. Napisana przez ekspertów ze Stowarzyszenia PDMA, książka zawiera zbiór narzędzi Open Innovation w łatwym do przyswojenia i praktycznym formacie.

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process―from idea generation to launch to the end of the product life cycle.

This book is designed to provide the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional certification examination.