We would like to invite you to the upcoming webinar organised by PDMA Central Europe.
More and more companies that were once small and built their reputation on disruptive innovations, are now big, have large value growth targets are watched like hawks by the business, media and reports to shareholders who usually demand short-term returns on investments – that creates short-termism plagues of modern companies, small markets don’t solve the growth needs of big companies
Our guest will be Dr Krystian Stawiński, Group Innovation Manager at Selena FM, a polish company who is a global leader and distributor of construction chemicals, will tell the story of development and commercialization of one of the very successful and innovative products – 1 K PU Foam.
We will use this story to discuss what are opportunities and and potential traps in building innovative products
Who will benefit?
- Entrepreneurs and executives
- Heads of product departments
- Innovators and innovation teams
- Product managers
What you will learn
- What to not do or postpone to have chance for successful innovation
- The “map” of potential mistakes or opportunities based on real case