On the 28 of June at the Technical University of Warsaw we held the first conference about the effective product management in companies. We discussed the subject among Directors of R&D, Product development and Product management, company owners and people leading NGO’s that use technology to make disabled people’s life easier.
The theme of the conference was not accidental. For last half a year, the board of PDMA Central Europe has been meeting with experts to learn what their biggest challenges are. We realized that the lack of access to proven knowledge and expertise is a number one issue. Even successful companies built their processes with the method of trial and error.
Therefore, after the short introduction to PDMA, the first lecture by Wojciech Przychodzen from Rokakan Group was devoted to the PDMA Body of Knowledge (BoK). PDMA is a nonprofit association that for over 43 years has been continuously gathering and compiling product management knowledge and best practices. PDMA members who are NPD and innovation practitioners, entrepreneurs and scientist collated these best practices into PDMA Body of Knowledge (BoK). BoK is not a new methodology. It is a collection of various methods, tools and recommendations in the areas of:
- NPD Strategy
- Portfolio management
- New products process
- Culture, organization, and teams
- Tools and metrics
- Market research
- Life cycle management
Currently, we offer the third version but we are already working on the fourth that will include the latest discoveries, tools and trends. PDMA also conducts its own research that is published in the Journal of Product Innovation Management that has gone out since 1984. That is why, PDMA BoK is not only a set of practical recommendations but the knowledge that is verified in the process of scientific analysis.
The second presentation was delivered by Marcin Kleina who is the Member of the Board and Director of Product Development in Wolters Kluwer Polska. That was a very interesting case study on how his company organizes a work on its products, what role Product Managers play in it and how other departments are involved in this work. He also shared what challenges the company faced when maturing product management and what lessons they learned.